2021 Deli Tools Global Brand Launch Event

On December 2nd, Deli Tools Global brand launch conference was successfully held.

The agenda divided into three sections.

Firstly, Mr. Bertrand Fournier, the brand director of Deli Group, officially unveiled the Deli Tools Brand for international business. In his speech, you can learn the multiple-industries branding strategy of Deli Group, and the design concept behind Deli Tools, and the vision of how Deli Tools being your powerful mate.

Secondly, Mr. Boen Jiang, the director of Deli Tools International, introduced why Deli enter into the tools business, and what Deli tools has done in 2021, the advantages and supports that make our worldwide partners grow together with Deli Tools.

Finally, Mr. Danny Huang, the product manager of Deli Tools International, shared the whole blueprint of products development to become a one-stop tools solutions provider, and introduced how Deli tools develop new products to meet different needs with consistent R&D investment and quality assurance. 

Looking back over the past 40 years, Deli Group has achieved so much in different industries. At present, Deli is the top 1 stationery and office brand in the world with its global presence in 130+ countries, Top 2 hand tools brand in China. However, current achievements will not stop the booming of Deli Group.

In 2021, Deli release its new mission”to develop products and services that meet the needs, exceeding the expectation of customers across the globel”. Under this mission, Deli Tools international business starts, and become one of the core businesses of Deli Group.

Deli Tools, also quite understand this and invest a lot on the manufacturing and products R&D, so Deli can offer over 2000+ SKU until now and launch 500+ new products annually.

With the great brand awareness and influence across the globe, it will be a wonderful and successful journey to Rise together and Forge Ahead with Deli Tools.