Founding for Success: Always Adding Value | 2026 Deli Tools Worldwide Partners Conference Successfully Held

On April 13, 2026, the 2026 Deli Tools Worldwide Partners Conference was successfully held in Ninghai, China. Centered on the theme “Founding for Success: Always Adding Value,” the conference brought together over 100 partners from more than 70 countries to explore market opportunities and future growth. This marks the fourth global partners conference hosted by Deli Tools, highlighting a further deepening of its global strategic expansion.

Focusing on Global Growth, Entering a New Stage of Development

At the opening of the conference, Mr. Chen Xueqiang, CEO of Deli Group, reviewed Deli Tools' ten-year development journey and noted that Deli Tools has grown into a leading brand in China's tool industry, with outstanding performance in overseas markets. Looking ahead, Deli will enhance operational efficiency and customer experience by advancing digitalization and AI applications. As a core pillar of the Group's goal to reach 100 billion in scale, Deli Tools will continue to work hand-in-hand with global distributors to strengthen global market presence.

Mr. Charlie Huang, Vice President of Deli Group, pointed out that in terms of globalization, Deli is accelerating its transition from its 2.0 phase to a more advanced 3.0 stage, continuously improving its marketing, supply chain, and global operations systems to further strengthen its global market competitiveness. The tools business serves as a key growth engine for Deli's international expansion and is currently in a phase of rapid growth. Deli Tools remains committed to innovation-driven development, growing together with customers, and sharing the benefits of global expansion with partners.

Focusing on Product and Service Excellence, Always Adding Value for Customers

Mr. Bao Huiting, President of Deli Tools Business Group, shared insights under the theme “Together, Sharing Core Value Capabilities.” Over the past decade, Deli Tools has grown into a leading hand tools brand in China while achieving rapid overseas expansion—driven by strong coordination across supply, product, and channel capabilities, including a reliable supply system, quality-focused differentiation, and a global distributor network.

Mr. Boen Jiang, Vice President of Deli International Business Group, further addressed “creating value for customers” from both product and service perspectives. In response to intensified competition and price pressure in overseas markets, Deli is accelerating its shift from price-driven to value-driven competition through initiatives such as channel collaboration, product differentiation, multilingual support, optimized inventory and delivery, customer training, and

40V Platform & G-TEC Safety System Debut Nearly 1,000 Products Showcased, Witness the Core Power of Deli Tools

Nearly 1,000 tool products were showcased at the conference, including nearly 300 new items.

On the hand tool side, focusing on scenario-based portfolio expansion and deep product specialization, Deli Tools launched new series including home improvement tools, auto repair tools, and spray paint products, covering 10 major categories and over 3,000 SKUs. Through three strategic approaches — full-category one-stop solutions, deep scenario cultivation, and product specialization — Deli Tools helps customers solve real pain points.

On the power tool side, Deli Tools unveiled its dual-series strategy featuring the Red and Yellow lines. The Red professional-grade series is equipped with a 40V platform (switchable to 20V) and the G-TEC safety system, setting its sights on international benchmark brands. The Yellow home improvement-grade series covers a full range of products including drills, impact wrenches, and saws, meeting DIY and light professional needs with a single platform. Continuous new product launches from June to October will further demonstrate the brand's vitality of "steady supply + ongoing innovation."

During the conference, customers enthusiastically experienced the key new products, getting a close look at Deli Tools' continuous upgrades in product performance, safety design, and ease of operation.

Moving Forward Together for a Win-Win Future

Through this conference, global partners gained a more intuitive understanding of Deli Tools' product strength and brand potential. In-depth exchanges and hands-on experiences further strengthened cooperation confidence and built greater consensus for future development.

Looking ahead, Deli Tools will continue to focus on product and service excellence, working hand in hand with global partners to explore broader market opportunities and build a long-term, stable, and sustainable partnership ecosystem.